Look of Love
For the market launch of the ID. Buzz and ID. Buzz Cargo, we created a campaign about the dreams these iconic vehicles inspire. "The Look of Love" captures those moments when people see the car and instantly envision their perfect life with it – from weekend surf trips to mobile office adventures. We seamlessly transition from one daydream to another, showing how a single glance at the ID. Buzz can unlock endless possibilities and turn ordinary moments into extraordinary visions of freedom.
Date
June 2022
Agency
Scholz&Friends
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The Storyline
PEOPLE SEE THE ID. BUZZ AND INSTANTLY START DAYDREAMING ABOUT THEIR PERFECT LIFE WITH IT. WE SEAMLESSLY TRANSITION FROM ONE PERSON’S VISION TO ANOTHER – WEEKEND ADVENTURES, MOBILE OFFICES, FAMILY ROAD TRIPS. EACH DREAM FLOWS INTO THE NEXT, SHOWING HOW ONE LOOK AT THE CAR UNLOCKS ENDLESS POSSIBILITIES.
SOCIAL ADAPTATIONS
WE ADAPTED EACH DREAM INTO TARGETED SOCIAL CONTENT – THE SURFER’S VISION FOR ADVENTURE SEEKERS, THE ENTREPRENEUR’S STORY FOR PROFESSIONALS, THE FAMILY ROAD TRIP FOR PARENTS. EACH SHORT AD SPOKE DIRECTLY TO SPECIFIC AUDIENCES WHILE KEEPING THAT SEAMLESS, DREAM-LIKE QUALITY.