Telekom - 30 Years
To mark 30 years of connecting a unified Germany, Telekom in this campaign explores the timeless, human meaning of connection. It’s an emotional journey showing that while technology changes, our need to be close to one another is what truly defines us.
Date
April 2025
Agency
adamandeve
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The Challenge
The challenge was to move beyond the technical achievement of building a network and capture the emotional, cultural, and social role Telekom has played. We needed to remind a nation that ‚connection‘ isn’t about cables and towers, but about the human moments that have shaped their lives for three decades.
The Storyline
Our film follows the life of a woman from East Germany, tracing her journey parallel to the nation’s. Through a montage of personal and historical moments—saying goodbye to a friend, celebrating a World Cup win, protesting, falling in love, and starting a family—we demonstrated that Telekom has been the silent partner in every important conversation. The campaign positions the brand not as a provider, but as the very fabric of connection that has held Germany together, now and forever.