Freedoom of Space
THIS EUROWINGS CAMPAIGN TRANSFORMED AN AIRLINE'S MIDDLE SEAT UPGRADE INTO A CELEBRATION OF EUROPEAN BEAUTY. BY SHOWCASING ICONIC DESTINATIONS WHERE EMPTY SPACE CREATES THE MAGIC
Date
May 2024
Agency
Scholz&Friends
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The Challenge
WE FOUND BEAUTY IN EMPTINESS BY SHOWCASING EUROPE’S MOST FAMOUS DESTINATIONS WHERE VACANT SPACE CREATES THE WONDER. THE COLOSSEUM’S EMPTY ARENA, STONEHENGE’S OPEN CIRCLE, THE VAST SQUARES OF EUROPEAN CAPITALS – ALL PROVING THAT EMPTY SPACE ISN’T JUST VALUABLE, IT’S ESSENTIAL.
The Solution
WE FOUND BEAUTY IN EMPTINESS BY SHOWCASING EUROPE’S MOST FAMOUS DESTINATIONS WHERE VACANT SPACE CREATES THE WONDER. THE CAMPAIGN CONNECTED THE FREEDOM OF AN EMPTY MIDDLE SEAT TO THE FREEDOM OF EXPLORING MAGNIFICENT EMPTY SPACES ACROSS EUROPEAN CITIES, MAKING THE UPGRADE FEEL LESS LIKE A PURCHASE AND MORE LIKE A PHILOSOPHY. THIS DUAL APPROACH ALLOWED US TO PROMOTE BOTH THE COMFORT FEATURE AND THE DIVERSE DESTINATIONS EUROWINGS SERVES THROUGHOUT EUROPE.